Leadership Tips – Small Business Requires Faster Decisions

Introduction

This leadership tip has something in it for managers everywhere, but it’s particularly targeted at those of you with large company backgrounds who have made career moves to smaller businesses that you own and/or manage.

My background is primarily in large scale management of IT organizations. The companies where I’ve worked were places where changing a process or behavior took some time. I always thought I was quicker than most, and action oriented. As a small business owner, I found I had to be much quicker.

I’ll offer this leadership tip in the form of a story. It’s a story of how taking your eye of the ball can cost you money, and worse than that can cost you customers.

My First Small Business

I opened a small personal services business. It was located about an hour from my home office, and with all my other commitments I knew how important hiring the right manager would be for this shop. It took a few tries, but I found one with a good background and references, and she seemed to quickly develop loyalty to the business and to me.

For the first six months we grew slowly but steadily. We were behind plan in terms of customers and revenue, but the trend was up. There were a few staff issues, but overall turnover was okay. I decided to invest a little more in marketing to try and get more new faces in the door.

Over the next three months, customer counts were mostly flat, and average sale was actually down a little. Concerned, I visited the shop a few times more than usual. The people were not as upbeat as they had been. When asked about that, they attributed their moods to less business and less enjoyment of the job. I wondered about seasonality, the economy, and whether I needed even more marketing investment.

Want to know what was really going on? My trusted manager had some personal problems that I had not been aware of before, and was exhibiting some totally unacceptable behaviors:

  • Criticizing staff in front of customers
  • Intimidating staff, letting them know they were at risk of being fired, and telling them I was out to get them.
  • Stealing money by voiding transactions and other means

The Damages

I’m still figuring out how much money all this cost me, but the money is only today’s problem. The customers I’ve lost are a more serious longer term issue, because many of them won’t be coming back.

When I figured out what was going on, I moved quickly to fire the manager. There were only two problems:

  1. I was too late, and there had been several months of damage done;
  2. There was collateral damage. I had to fire two other employees who had adopted the attitude and behaviors of the manager.

Today, I’m working on putting together data to see if I can assemble a case for prosecuting the employees and the manager. An even higher priority, though, is the work I’m doing to recruit and orient new staff and develop a recovery plan for our customer service reputation.
This leadership tip was a painful lesson that I hope never to repeat.

Importance of Small Business Marketing Tips

Small business marketing tips are there to lend a more supportive back up to a low scale business. Through these, a very effective promotional strategy can be designed to lift up the image of a specific small business. These tips can be acquired through various internet websites and news letters. These guidelines are also available in form of books.

Small business usually suffers under many restraints that create a barrier for its success. These tips tend to counter all such factors by suggesting an alternate business strategy. Factors like meager budget and deficient basic resources are the ones affecting the quality of a business. Marketing tips help to combat such factors by offering the strategies to get the most out of the prevailing situation.

To improve and enhance the business image is the primary focus of small business marketing tips. They impart informative and practical ideas for capturing the customers’ attention. Different sort of business strategies, techniques and plans can be sketched out to market and promote that specific business in a far more effective manner. These tips stress upon the employment of suitable business resources and materials for an improved marketing business.

The noticeable image of the product for its targeted customers is another aspect where these tips prove to be very beneficial. It focuses on an enhanced visibility of the brand through various mediums like newsletters and business postings etc.

Other marketing strategies like affiliate marketing or mailing out are also offered through the implication of such tips. Small business tips are there to make the best possible use of the prevailing conditions by offering alternative marketing procedures under the constraint of various factors.

The Merits of Proper Document Shredding Services for Businesses

All businesses when operating generate documents that contain information about their employees, customers and suppliers as well as financial information about the company itself. Over time, some of this information is no longer needed and has become useless or is also being stored in an electronic system. Storing the documents is also a waste of precious office space. Cases of theft of important and confidential information from private documents have really increased. It is crucial for companies and the government to get rid of the excess paper is a way that is safe to ensure that the information contained is kept confidential.

Some of the documents that need to be destroyed include correspondence between firms which included addresses, tax documents, credit cards, and bank statements. In the wrong hands these can provide unscrupulous people with information that can be used for illegal purposes. This is why most businesses nowadays prefer getting shredding services to do their document destruction to make sure that they are completely pulverized. There are many advantages to working with proper document shredding services for businesses including affordable cost, service effectiveness and saving time.

It has become very popular to use document shredding services so the competitiveness is very high in this industry. There are many companies offering these services therefore it is easy to get quotes from several companies and bargain for the best deal. These companies either come to your location with the necessary equipment or take the materials to be shredded to their facilities. Either way you are getting a further cost savings as there is no need to purchase the equipment. Your workers are too busy to be worrying about the physical process of document destruction and need to focus on their daily tasks. This time savings is also a cost savings to the overall operations.

The basic service is the same so the effectiveness of the firm needs to be considered. All the documents need to be shredded into little pieces that no one can identify. However, the reliability of the firm you have chosen is important. How often will they come to destroy the documents? If one company comes every week but another one only once a month, even if the price is lower it is not a better deal. Better firms will provide certificates proving that your documents have been properly destroyed. Their service people will be respectful and efficient. Also, these firms are environment friendly. This is because they are dealing with shredding of papers, and papers can be recycled. They should have a program in place to recycle the paper.

What is the best way to find a document shredding service you can trust. Online research is a good place to start this task, as any professional company will have internet presence. Perhaps reviews exist from past client’s interactions with a specific shredding company, and their experiences are documented to help you make your decision. There are direct benefits to any given company or corporations when document shredding is done properly and efficiently by a professional company. While personal shredders do exist, to save time headaches and money, hire a document destruction company to do the work for you in a secure and professional manner.

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